Illustrations

Coming Soon

Character Design

Design

Personal Projects

Client Projects

Logo Designs

Branding

Infuzoan is an original concept for a beverage company that specializes in creating herbal tea in various flavors. The objective of this project was to create a pictorial brandmark using two objects. The project was then expanded with the creation of a cohesive brand identity and system.

Branding

The Heritage Museum of the Texas Hill Country is a multi-acre site dedicated to the protection and preservation of the natural and cultural history of the texas hill country.

The objective of this project was to create a brand identity and a cohesive brand system for the promotion and marketing needs for the Heritage Museum of the Texas Hill Country.

Current Logo

Proposed Primary Logo

Calaboose African American History Museum

Branding/UX/UI

Team members:
Chloe Kendall (Web/Sign Design), Monique Forbeck (Branding Design), Walker Otte (Web/Brochure design), Daniela Dunman (Web Design), Violet Mutuc (Web Design), Josh Cox (Branding/Brochure Design), Kristan Camacho Exhibition Creation), Felicity Fry (Sign/Branding Design), Austin Farar (Branding Design), Riley Taber (Exhibition Design), Micah Rivera (Sign Design), Colby Gill (Branding Design), Pamela Ochoa (Sign Design)

The Calaboose African American History Museum strives to preserve the history of the local San Marcos and Hays County area and educate it’s community.

For the class project, the goal was to work together as a class to design the 100 Years of Black Business exhibit for the Calaboose African American History Museum by the buildings Juneteenth reopening.

Potential Problems

  • No brand consistency

  • Variety of different typefaces

  • No singular color palette

  • Logo colors weren’t incorporated anywhere

  • Website and physical branding were inconsistent

  • Brochure had multiple logos and

  • unsuccessful layout structure

Potential solutions

  • Create a color palette that can be used universally throughout the museum, both in the website and on physical branding

  • Create a consistent design and typeface for labeling systems

  • Create a strong logo that can represent the brand

  • Create a new brochure with a rotating exhibit pamphlet

Current Logo

Proposed logo

About Me

I'm Chloe Amara Kendall, a freelance African American/Mexican Illustrator and Character designer who loves using her skills to help inspire new ideas and make the world a better place. I graduated Texas State University with a BFA in Communication Design in 2021. For all business inquiries, please contact me at Mobiissimo@yahoo.com